My Code-Journey.com blog is my oldest site and it’s been running a few months. It does not have much traffic (max 160 or 180 in a day or so).
That sounds like a horribly low amount, but I am quite pleased with it so far. Don’t laugh just yet.
First of all It’s a new blog and getting more and more info on it and second of all, it’s a subject that I would not expect much traffic from.
Yeah SharePoint is hyped up alright but there is not THAT many SharePointers out there, and also a lot of them are a heck of a lot better than me.
A lot of the content I have had to offer so far, would not appeal to many other than the novice ones. So basically it’s a really bad subject if I want traffic.
Traffic was never my goal with it. I have a really bad memory. Oh yeah believe me. I sort of use the site to look up some of the stuff I know I will forget. I am my own most frequest reader! 
To illustrate how bad the subject is to get readers I’ll show my 3 most visited posts.
Top 3 posts:
1: Activation problems with Windows 7, Vista and Server 2008 is the post that has got by far the best amount of visitors. Actually it’s almost half of the traffic. My god there must be a lot of people with that problem.
2: Missing Gacutil.exe running Windows Server 2008 / Vista / Visual Studio 2008 is my second best post in the last 30 days.
3: Error Creating Control – Cannot Find Web Project File in Visual Studio 2008.
So what do they have in common?
Come on guess darn it! Yup yup you got that right, none of them concern SharePoint which is my main blog subject. Actually some of the basic posts on how to do this or that receives no traffic at all really. Maybe 1 or 2 visitors per day, and that is hardly worth it to take an hour to write a blog post.
Also my subject is used almost exclusively in the working hours. My traffic is down to a 1/4 in the weekends. Mostly SharePoint is what proffessionals search for when they have problems at work. They don’t search as much for it in the weekends.
If you want to get a good amount of traffic you need to think a little ahead.
Does the subject belong to a niche? If it does can you almost monopolize it?
Less people writing on the subject does not always translate to more visitors for you. At least not when the total pool of visitors is bad to start with.
Are you an authority on your particular subject? If yes expect more traffic simply because quality does count in the blogging industry.
Also don’t disregard the power of the pen. There are people out there that write really well. I am not one of them . Their posts can draw you in like a venus flytrap.
Visitor count formula:
Visitor Count = (PopularityOfTheSubject / CompetingBlogs) x (YourMarketingSkills + YourKnowledgeAboutTheSubject + YourWritingSkills).
Often I would think it’s more efficient in terms of visitors to write about non niche stuff. At least unless you are an authority on the subject. There’s still only so many visitors you can get though, and that does not sound too good to me.
I do not have plans for world domination yet, but putting a cap on my visitor count sounds like a bad deal to me.
Basically it comes down to finding subjects you know something about that you can share and hoping they are not fiercely competitive subjects. If they are, then you sure are going to need your expertise in the area to succeed.
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